Blog

The insanity of pop up surveys

I know… I know… we’ve chuntered about popup surveys before.  But it seems the powers that be in the online world aren’t hearing our chunterings. Time and again, website after another …

The belief that anyone can be right

I think it’s only fair that I offer a muse alert!  No, we aren’t blazing out Knights of Cydonia in the background… but the MD is feeling all reflective and …

Online survey design …please tell me why…

…It’s deemed acceptable, maybe even expected that online survey design will look naff, have minimal or no brand identity, have no connection with the audience and have no style to it whatsoever? …

Deconstructing the truth

Do you ever get the time to just sit back and look at what you’re doing?  Whether you be in marketing, HR, operations, finance or at board level? I mean …

Why we don’t like Likert

Shakespeare. Taught to the millions in a language from days gone by.  Read in countries across the globe.  Popular. Yet the language of that time has all but disappeared and …